Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, announced the appointment of the music sensation, Falan Andrea as the new Brand Ambassador for Singer Hi-Fi range.
The MoU which was signed at the Singer Head Office, Colombo will see Falan Andrea collaborating with the retail giant on product launches, events and promotion campaigns for a period of two years. Falan Andrea is a popular female artist who was crowned as the winner of Derana Dream Star season 9. She is a talented, versatile singer of many genres who represents the youth and her songs are equally embraced by Sri Lankans.
We are thrilled to have Falan Andrea onboard as the Brand Ambassador for Singer Hi-Fi for the next two years as we are set to expand our Hi-Fi range with innovative audio products.” said Shanil Perera, Director Marketing – Singer (Sri Lanka) PLC. “Her reputation as an artist and her popularity among the youth allow us to reach to a wider audience in our efforts to expand the Hi-Fi range. Our collaboration with Falan goes beyond a simple brand endorsement as we all are committed to expand a truly Sri Lankan product range that caters to the entertainment needs of our very own consumers.”
Falan Andrea said, “Singer has over the years brought joy to the households through innovative product offerings and especially Singer Hi-Fi range is highly sought-after among Sri Lankans and is the go-to product range when it comes to audio equipment. I am proud to be an ambassador for such a loved and reputed brand that I personally admire.”
Singer Hi-Fi has become a household name among Sri Lankans having served generations with high quality audio equipment ranging from radios, Hi-Fi systems, Active speakers, etc. At present, Singer Hi-Fi showcases a wide range of Hi-Fi systems from 2.1 to 5.1ch speakers, single tower to twin tower models, Active Speakers which have dominated the audio segment for a long time.
Singer has continuously strived to cater to niche audiences such as the youth through innovative product offerings and continues to expand its Hi-Fi range.