Hayleys Agriculture Holdings Limited reaffirmed its commitment to transforming the Sri Lankan agriculture industry at the Jaffna International Trade Fair 2026, which was held from 23rd to 25th January at the Muttraweli Grounds in Jaffna. The company’s presence at the exhibition underscored its focus on bringing modern agricultural technology and value-added agricultural products closer to farming communities, particularly in the Northern Province, while reinforcing its position as a leader in agri-technology and practical innovation.
Drawing strong interest from farmers, agribusiness stakeholders, dealers, distributors, policy influencers, media representatives and families visiting the fair, the Hayleys Agriculture stall was designed as an immersive and interactive experience rather than a conventional exhibition space. It highlighted how technology-enabled solutions are reshaping farming practices across the country and making modern agriculture more accessible and engaging for the next generation of farmers.
The immersive experience provided visitors with a clearer understanding of how advanced, digitised, and mechanised agricultural solutions can significantly enhance on-field productivity and operational efficiency. It reinforced Hayleys Agriculture’s role in evolving the sector through the integration of modern technology, while highlighting its strong partnerships with globally respected brands such as the Japanese Brand Kubota and its commitment to introducing cutting-edge innovations to the local market.
Infusing a vibrant, experiential dimension to the stall, HJS Condiments hosted a live action food station that showcased innovation in agricultural value addition. Visitors experienced creative culinary applications using locally sourced, agriculture-based ingredients, including Govi Aruna Moringa and Blue Butterfly Pea string hoppers, dosa and roti prepared with Govi Aruna virgin coconut oil, and Island Magic Peanut Butter. The live demonstrations highlighted the connection between primary agriculture, nutrition, taste and downstream value creation.
Visitor engagement was further elevated through an interactive digital game conducted throughout the three-day event, with 10 winners randomly selected each day. Participants who engaged with the digital kiosk stood a chance to win movie ticket vouchers, redeemable at leading cinemas in Jaffna, adding an element of excitement and encouraging active participation. The initiative also generated valuable user-generated content (UGC), extending engagement beyond the event itself and strengthening the emotional connection between visitors and the Hayleys Agriculture brand. Complementing this experience, Quality Seeds Company (Pvt) Ltd showcased a diverse range of flowering and non-flowering plants, which were also made available for purchase, creating an engaging retail touchpoint that further enriched the overall visitor experience.
Commenting on the occasion, Mrs. Jayanthi Dharmasena, Managing Director of Hayleys Agriculture Holdings Limited said: “Hayleys Agriculture remains deeply committed to empowering farmers and communities through innovation and digitization. By combining advanced technology, practical solutions and value-added agricultural products, the company is supporting agriculture to be a future-ready, sustainable and opportunity-rich sector. Meaningful initiatives such as the Jaffna International Trade Fair provide an important platform to engage directly with communities, demonstrate real-world applications and reinforce Hayleys Agriculture’s role as a trusted partner in Sri Lanka’s agricultural journey.”
Hayleys Agriculture Holdings Limited creates sustained economic value across a wide ecosystem of outgrowers, farmers and agricultural producers by linking them to global supply chains, modernising the agriculture sector and building capacity through extensive extension services. Supported by partnerships with globally renowned principals, strong value chain relationships, deep domain expertise and best-in-class research and development, the company is actively shaping a resilient and future-ready agricultural industry.
