Singer Sri Lanka PLC clinched prominent awards at SLIM People’s awards2021, reiterating its dominance in the consumer durables sphere. Singer was crowned SLIM People’s Brand of the Year 2021 award for 15th consecutive timet.
Forging its way to another achievement, Singer clinched the coveted SLIM People’s Durables Brand of the Year 2021 award, reaffirming its positioning as Sri Lanka’s premier consumer durables retailer.
On a winning streak, Singer also re-claimed SLIM People’s Youth Choice Brand of the Year 2021 award after 3 years, because of its renewed focus during the last year to appeal to the youth via a targeted communication strategy and introduction of modern products. Proof of strong progress being made of a heritage brand slowly evolving to be more progressive and future oriented.