Singer Sri Lanka, the country’s premier consumer durables retailer together with Dell Technologies has surged ahead as the dominant leader acquiring a sizeable and impressive 35.6% market share for Dell branded laptops according to an International Data Corporation (IDC) Report released recently.
This supremacy is in addition to Singer’s recent success as the country’s No. 1 computer seller.
While Singer is the exclusive distributor for Dell consumer laptops in Sri Lanka, significantly, the company has helped to drive Dell Sri Lanka revenue accounting for a bulk 70% of Dell revenues comprising all segments. Dell’s other channel partners share the balance 30%.