We are honored to receive this recognition from INSEAD- the world’s 5th ranked business school.
Five companies of Hayleys Group have been chosen as subjects of Case Studies by INSEAD for successes achieved by these companies in aligning sustainability practices to their business strategies and thus creating win-win scenarios. The cases, an abstract of which is given below, will be discussion material for the university’s MBA students and were published in July 2009. The five case studies are :
- Ethical Business Practices of Hayleys PLC - Case A
- Commitment to ‘Garments without Guilt’ - Hayleys MGT - B1
- Commitment to ‘Earth Lung’ Project of Sri Lanka Tourism by Jetwing - Case B2
- ‘Firstlight’ – a sustainable supply chain initiative by DPL - B3
- Commitment to Sustainability by Mabroc Kelani Valley Plantations Ethical Tea – Case B4
Abstract Extracted from: http://www.ecch.com/casesearch/results.cfm
Abstract: This is the first of a five-case series (709-030-1 to 709-034-1). In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme built on strong corporate values and in certain sectors was immediately successful, enabling the firm to strengthen relationships with key stakeholders (unions and customers). Nonetheless, the question of the long-term economic viability of the effort remained. How can one use company values to federate disparate initiatives into a single, strong corporate responsibility programme at the heart of corporate strategy? How can managers determine the economic viability of a successful CSR programme? What are the reputational implications of success or failure, and their effects on corporate strategy?
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Title: |
HAYLEYS PLC (A): FOCUSING ON CORPORATE RESPONSIBILITY |
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Reference: |
709-030-1 |
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Product type: |
Case |
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Author(s): |
Hunter, M; Van Wassenhove, L |
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Publisher: |
INSEAD |
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Settings: |
Sri Lanka; Conglomerate (holding company); US$300 million; 2004-2009 |
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Topics: |
CSR (corporate social responsibility); CSR and strategy; Economics of CSR;
Stakeholder relations; Ethics; Corporate values; Corporate reputation |
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Publication year: |
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Version date: |
06.2009 |
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Length: |
14 pages |
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Data source: |
Field research |
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Status: |
Active |
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The companies were hence subject to evaluation and close scrutiny by a team of two professors, Luk Van Wassenhove - Professor of Operations Management, the Henry Ford Chaired Professor of Manufacturing, and Academic Director of INSEAD Social Innovation Centre, and Mark Hunter – Adjunct Professor & Co-Creator of the INSEAD Business Journalism & Research Fellow who visited Hayleys and the many locations in 2008.
 Presentations & discussions in progress at Hayleys Head office Conference room
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On their visit to the Lovers Leap Ethical tea Boutique of KVPL on Pedro
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