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'The World of
Hayleys' unveiled in recognition of global presence of Sri
Lanka's Best Corporate Citizen
Hayleys, one of Sri Lanka's largest and most respected
conglomerates commenced business in 2007, its 129th year, with a
milestone -- a new brand identity that reflects the group's
heritage, global reach, diversification and evolution in to a
truly Sri Lankan multinational.
Unveiled to staff in offices and manufacturing facilities in
many parts of Sri Lanka on January 1, the new brand identity
embodies the aspirations of the group thrice voted Sri Lanka's
Best Corporate Citizen, and is a visual depiction of the
constituent businesses that make up 'The World of Hayleys.'
A circle, representing the world, encompasses a montage of
business activities in stylised form, above the legend 'Hayleys'
in strong typeface and the words 'Since 1878.' The colour Green
will be the official colour of the brand identity, depicting the
'Greenness' of Hayleys in its care and concern for the
environment and society through products and services and in the
way it carries out its business.
"The brand renewal recognises the need for a new visual
depiction of the world of Hayleys, which has grown exponentially
since the development of the existing logo about 50 years ago"
the Group Communications Manager, Lekha Ratwatte said. "The
adoption of the brand identity follows a period of intense
internal discussions within the group on the new strategies,
business outlook and processes which Hayleys expects to
implement in the future."
Founded in 1878 as Charles P. Hayley & Company, Hayleys is today
one of the largest Sri Lankan multinationals. It is a company
with a portfolio of globally competitive core businesses
spanning Fibre, Rubber, Environment, Plantations, Agriculture,
Transportation, Inland Marketing, Knitted Fabrics and Tourism.
A quoted and truly broad-based company in which no single
individual, family or institution owns more than 12 per cent,
Hayleys accounts for 3.7 per cent of Sri Lanka's export income,
1.9 per cent of the Country's GDP, 3.5 per cent of domestic
value addition and 3.5 per cent of market capitalization on the
Colombo Stock Exchange.
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