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Westar, an
international and cosmopolitan watch brand synonymous with wrist
fashion in more than 30 countries, has been relaunched in Sri
Lanka in
partnership with Hayleys Consumer Products Limited (HCPL).
A range of more than 2000 high quality and stylish watches in
five distinct collections will now be available countrywide
through Hayleys Consumer's own extensive retail network and
other dealers and retailers.
Owned by the al-Futtaim Watches and Jewellery Company of Dubai,
the Westar brand is backed by a two-year international warranty
on all watches, all of which contain Swiss movements.
Speaking at a colourful dealer launch in Colombo recently, the
Managing Director of HCPL Rizvi Zaheed said: "This
partnership will see the linking of two companies
committed to offering customers products with good quality
and value for money. With our strong dealer network we will make
Westar one of the most widely available watch brands in the
country."
The Business Head of Westar International Amurto Basuray said
that watches are no longer used only to tell time but to make a
statement.
"We have positioned Westar as fashion for the wrist and have
designed all our watches with a tinge of class and style
to reflect the wearer's personality."
Westar watches will be available in Sri Lanka in five ranges for
five very different market segments. For ladies, Westar
offers the 'Ornate' collection of elegant metal band
watches featuring intricate laced bracelets, stone studded
models in gold, two tone and steel, and delicate string bracelet
models.
The 'Profile' collection is the company's premium range
comprising of stylish and elegant watches in a solid
stainless steel case and bracelet with sapphire crystal
glass and for everyday wear the 'Executive' range features
bold and modern designs, in bracelet and leather strap versions.
Westar will also offer its two sub brands 'Activ' and 'Energi'
to the local market. The Activ collection comprises sporty
watches for the young and fashion conscious, and are
fitted with chronograph, multi-function and moon phase
movements.
The Energi range features the revolutionary eco-friendly watches
that work on power generated by movement of the hand.
The Area Manager of Westar International Allvyn Lewis said: "We
offer customers affordable watches with good value for
money but they are not necessarily cheap. Ever since its
debut in Hong Kong, Westar has expanded its presence to all
parts of the globe and now represents the changing
lifestyles of a large cross-section of individuals."
"Westar has two product introductions every year during the
spring/summer season and the fall/winter season. At the
next season we hope to launch a new collection of ladies
watches," he added.
All watches, which are backed by a two-year guarantee issued by
Westar against defects in movement, will be available at
Hayleys Consumer showrooms and authorised Westar dealers
across the country.
Launched in 1985 Westar is a relatively young brand that has
within a short period endeared itself to a large cross
section of customers in over 30 countries. The core values
defining Westar has always been to offer stylish,
fashionable and high quality watches at affordable prices.
Westar offers a wide range of trend setting designs and
quality that is backed by a two-year international
warranty.
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